5 MAJOR SOCIAL AND CULTURAL TREDS
CULTURAL AND SOCIAL TRENDS REFLECTED IN CHANGING PATTERNS OF CONSUMPTION FOR THL PRODUCTS AND SERVICES
POPULATION - Growth of THL
EDUCATION - Higher demands on product and service
EMPLOYMENT - Selection of destination, service, product
INCOME & WEALTH - Selection of destiona, service, product base on what people can afford
EXPENDITURE - Price of product, size of companies (hotels,airlines, travel agencies), amout of services provided
POP CULTURE - Destination where people travel
TECHNOLOGY - Higher quality of products, quicker services
HEALTH LIFE STYLE - Selection of active holidays
CREATIVITY - Better and original products and services
LIVING - Selection of better products and accommodation
'AGEING' POPULATION
The process of growing old or developing the appearance and characteristics of old age
CONSEQUENCES FOR THE TOURISM SECTOR
- There is likely to be an increasing division between time-rich and money-rich markets for tourism. These currently retiring on good pensions generally have no time constraints on their ability to travel - a fact which creates more opportunities for the development of off-season products. But for many of working age, the growing shortage of leisure time means that they are increasingly willing to spend money in order to save time. This is creating a growing demand for special services and more convenience in shopping and purchasing services.
- The ageing population and an increasing concern for health are likely to drive a growth in demand for health tourism products and spa services. There should also be growing interest in cultural tourism and specially designed programmes for the older traveller.
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